What are holidays but our wildest dreams brought to life? Enter: Tulum. A tiny beach town tucked along the eastern coast of Mexico’s Yucatán Peninsula, it’s beloved for its unmistakable sense of place — not to mention its clear, turquoise water and white sand beaches. Equal parts coastal paradise and vibrant community, Tulum’s culture is steeped in local history, its natural environment, and intentional delight in life.
We chose Tulum to shoot our newest collection Earth to Sea — and dove headfirst into everything it offered: the lush jungle wilderness, the stark beauty of the town, sand and seashells, and the freedom of living in your bathing suit 24/7.
The natural world is our greatest inspiration, and Tulum is nothing short of a wonder. From exceptional food and unique vintage shops, to artisanal perfumerias and ancient ruins, this is the Tulum shortlist we’re still dreaming about. And while you plan your own trip, tune into our on-set playlist: the ultimate vacation soundtrack.
Places
To Eat
Cafe Vereda
Negra Tamosa
Story Horse
Places
To Visit
Mayan Ruins
Gypsea Market
Sfer Ik
Places
To Shop
Honesta Vintage
Tulum Town
World By Hand
Places
To Stay
Coqui Coqui
