Tulum Travel Guide

What are holidays but our wildest dreams brought to life? Enter: Tulum. A tiny beach town tucked along the eastern coast of Mexico’s Yucatán Peninsula, it’s beloved for its unmistakable sense of place — not to mention its clear, turquoise water and white sand beaches. Equal parts coastal paradise and vibrant community, Tulum’s culture is steeped in local history, its natural environment, and intentional delight in life.

We chose Tulum to shoot our newest collection Earth to Sea — and dove headfirst into everything it offered: the lush jungle wilderness, the stark beauty of the town, sand and seashells, and the freedom of living in your bathing suit 24/7.

The natural world is our greatest inspiration, and Tulum is nothing short of a wonder. From exceptional food and unique vintage shops, to artisanal perfumerias and ancient ruins, this is the Tulum shortlist we’re still dreaming about. And while you plan your own trip, tune into our on-set playlist: the ultimate vacation soundtrack.

Places
To Eat

Cafe Vereda

Negra Tamosa

Story Horse

Places
To Visit

Mayan Ruins

Gypsea Market

Sfer Ik

Places
To Shop

Honesta Vintage

Tulum Town

World By Hand

Places
To Stay

Coqui Coqui

Hotel Milan